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Deep-dives on AI marketing, content systems, personal branding, and startup growth. Real frameworks from real usage.
The Expected Value of a Promo: Why Your $20 Discount Nets $500, Not $13,500
A discount is not a cost of $20. It is a contingent payout you wrote, and most of it subsidises customers who were going to buy anyway. Here is the arithmetic, the breakeven conversion rate you have to clear, and the Python that finds it.
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8 Reels, 41,423 Views, $0 Spend: The Build Log
Eight reels for a B2B automation services company did 41,423 views and 18,732 reach in five days with no ad spend. Here is the full per-reel distribution, the audience data, and everything the numbers do not prove.
Read article →NotebookLM Invented a Chart From Ad Panel Data
I fed six Meta Ads Manager screenshots from an agency account to Google NotebookLM. It returned a twelve-slide deck whose headline claim is a unit error and whose most persuasive chart was drawn from data I never supplied. Here is the audit, and the checklist that came out of it.
Read article →Hook Rate vs Hold Rate: What Actually Moves
Across three video creatives in one Meta ad account, hook rate spanned 1.22x. Hold rate spanned 2.65x as reported, and 2.18x once the hook stage is divided back out. The funnel arithmetic, the counterexample, and a diagnostic table.
Read article →Meta's Cost Per Result Is Not One Unit
Meta's "Cost per result" box measures a different thing depending on the campaign objective, and it never says which. Six panels from one ad account, reconciled by hand, showing a 1,000x unit trap.
Read article →Content hit rate: how many posts before it means anything
Half of a client's reels found distribution and half died. I turned that into a planning model, with runnable Python, that answers how many posts a month you need before the number stops being noise.
Read article →A Reel Got 20,415 Views. Zero Came From Followers.
Eight reels, 41,423 views, no ad spend — and the top reel's audience read 100.0% non-followers. The arithmetic on what cold reach buys you, and what it does not.
Read article →Reddit Is AI's Most-Cited Domain. Now Check the Number.
Two credible studies covering the same four months point in opposite directions on Reddit's AI citation share. Here is what survives both, and what a B2B operator should actually do on Reddit without getting banned.
Read article →What 15 Marketing Tasks Cost in LLM Tokens
I priced 15 named marketing jobs against the live rate cards for Claude, GPT and Gemini. The whole set runs once for between $0.07 and $3.32. Editing the output costs about $317. That ratio is the post.
Read article →llms.txt in Next.js: What Reads It and What Does Not
Google has not endorsed llms.txt and Ahrefs found 97% of them get zero requests. Here is why I ship one anyway, the two dead links my hand-written file was recommending, and the route handler that replaces it.
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