Free Resources

Tools, Prompts & Templates

Everything here is what I actually use — no affiliate links, no fluff. The 4 guides below are one email away.

Free Guides ↓AI Tools Guide ↓Prompt Library ↓Templates ↓

4 Free PDF Guides

The AI Marketing Prompt Pack

30+ tested prompts for images, captions, video scripts, keywords, and full content systems, delivered instantly.

The AI Automation Playbook

The real architecture behind a 6-agent AI content team — what it saves, what it gets wrong, and the propose-then-approve pattern that makes it safe to trust.

The 30-Day Content Growth System

A full 30-day content template — pillars, one-CTA-per-post rules, posting rhythm, and a weekly review checklist you can run on repeat.

The AI-SEO Content Checklist

A practical checklist for getting your own content cited by Google AI Overviews, ChatGPT, and Perplexity — not just ranked.

01 — Tools

The AI Marketing Stack

Eight tools, not eighty. The goal is leverage, not tool collection.

Claude

Essential

Best for: Strategy, long-form writing, editing, analysis

My daily driver. Best reasoning of any AI tool — use it for anything requiring nuance or your brand voice.

ChatGPT

Essential

Best for: Ideation, brainstorming, structured thinking

Great for rapid-fire idea generation and outlining. Use custom instructions to keep output on-brand.

Gemini

Useful

Best for: Research, second opinions, fact-checking

Good when you want a different model's take, and strong at research-style queries.

Midjourney

Useful

Best for: Visual ideas, hero images, brand aesthetics

When you need visuals that don't look like stock photos. Learn 10 style keywords and you're dangerous.

Ahrefs

SEO

Best for: Keyword research, backlink analysis

The SEO workhorse. The free webmaster tools tier covers most solo-operator needs.

SEMrush

SEO

Best for: Competitor analysis, position tracking

Better than Ahrefs at competitor intel. Pick one of the two — you don't need both starting out.

Notion

System

Best for: Content planning, prompt libraries, swipe files

Where the content system lives: calendar, ideas backlog, prompt library, performance log.

System

Best for: Primary distribution platform

Where founders and professionals actually are. One platform done well beats five done poorly.

02 — Prompts

9 Prompts That Actually Work

Copy, fill in the [brackets], paste into Claude or ChatGPT. Each one is tested in real client work.

Positioning Statement Builder

Positioning

I'm a [role] who helps [audience] achieve [outcome]. Here's my background: [3-5 bullet points]. Draft 3 different positioning statements — one authority-led, one outcome-led, one contrarian. For each, explain who it attracts and who it repels.

Content Pillar Generator

Positioning

Based on this positioning statement: [statement]. Generate 5 content pillars I can post about for the next 6 months. For each pillar: the core belief behind it, 3 example post angles, and the audience pain point it addresses.

Week of Content From One Insight

Ideation

Here's an insight from my work this week: [insight]. Turn this into 5 different LinkedIn posts: 1) a personal story, 2) a how-to framework, 3) a contrarian take, 4) a mistake-and-lesson post, 5) a question post that invites discussion. Keep my voice: [2-3 adjectives].

Audience Pain Point Miner

Ideation

My audience is [audience description]. List 15 specific, painful problems they face related to [topic]. For each: how it actually feels day-to-day, what they've probably already tried, and a content angle that speaks to it without being generic.

Draft With My Voice

Writing

Write a first draft about [topic] using this outline: [outline]. Voice rules: short sentences, no jargon, no 'in today's fast-paced world' openings, specific examples over abstractions. Here are 2 examples of my writing to match: [paste samples].

The De-AI-ifier

Editing

Edit this draft to sound less AI-generated: [draft]. Remove: hedge words, symmetric sentence structures, 'delve', 'leverage', em-dash overuse, generic conclusions. Add: one specific number or example per section. Keep my core argument untouched.

1 Blog Post → 10 Pieces

Repurposing

Here's my blog post: [paste]. Repurpose into: 5 standalone LinkedIn posts (different angles, not summaries), 1 newsletter edition with a personal intro, 3 tweet-length one-liners. Each piece must work without reading the original.

Search-Intent Outline

SEO

I want to rank for '[keyword]'. What is the searcher actually trying to do? Based on that intent, outline a post: H2s that answer the real question fast, sections competitors are missing, and FAQ items targeting 'People Also Ask'. No filler sections.

Content Performance Review

Analysis

Here are my last 10 posts with engagement numbers: [data]. Identify: patterns in my top 3 performers (topic, format, hook style), what my bottom 3 have in common, and 3 specific experiments to run next month based on this.

03 — Templates