Content Consulting
Retainer
You have a content team. You have budget and bandwidth. What you do not have is the senior strategic perspective to make sure all that activity is pointed at the right outcomes.
This retainer gives you access to senior content strategy thinking on a monthly basis — without the commitment and overhead of a full-time content director.
Right for you if:
You have a content team (in-house or agency) but no senior strategic oversight
Your CMO or founder is too stretched to give content the attention it needs
You are producing content consistently but not seeing the business outcomes you expected
You are scaling from founder-led content to a team-based content operation
You want an outside perspective on whether your content strategy is sound
You are integrating AI into your content workflow and need expert guidance on how to do it well
Senior Strategy, Monthly
Content Strategy Reviews
Monthly review of your content program — what is working, what is not, what your competitors are doing that you should be watching, and where the next 90-day priority should be.
Team Direction and Feedback
Direct feedback on your team's content output. Brief reviews, editorial standards, and the senior judgment layer that makes good writers produce great work.
Channel and Format Strategy
Where to publish, what format to prioritize, which audience segment to focus on next. Decisions that affect the ROI of everything your team produces.
Content Funnel Architecture
Map your content to buyer journey stages. Identify the gaps in your consideration and decision-stage content that are costing you pipeline.
AI Integration Planning
Where AI should and should not be in your content workflow. Practical implementation advice that saves time without sacrificing quality or voice.
Quarterly Planning Sessions
Deep strategy sessions at the start of each quarter — themes, campaigns, priorities, and the big content bets worth making.
What This Is Not
This is not a content production retainer. I do not write your content, manage your social media, or run your campaigns. This is strategic direction — the thinking that makes everything your team produces more effective.
If you need production support alongside strategy, see the AI Content Systems service, which combines strategy and implementation.
Get senior content direction
Retainer spots are limited. Start with a discovery conversation to see if this is the right engagement for where you are.
Enquire About the RetainerExternal Resources
Tools & Research Behind This Service
Content Marketing Institute
Annual B2B and B2C Content Marketing benchmarks — budgets, channels, and outcomes
Gartner Marketing Research
CMO spending surveys, content ROI research, and marketing tech stack guidance
Demand Gen Report
B2B buyer behavior research, content-to-pipeline attribution, and demand gen strategy
MarketingProfs
Practitioner-focused content strategy training and marketing research
Forrester B2B Marketing
Enterprise marketing research on buyer journey, content effectiveness, and channel ROI
Nielsen Annual Marketing Report
Cross-channel marketing effectiveness and media spend benchmarks
Insights on Content Strategy
Travel Brand Content Strategy: Converting Dreamers to Bookers in 3 Touchpoints
Travelers plan from content. The trip is decided long before the booking is made. Here is how travel brands intercept that decision where it actually forms.
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Most construction firms are invisible online. Decision-makers google you before shortlisting. Here is how to build the digital presence that pre-sells your firm before the meeting.
Read →Insurance Marketing With AI: Building Trust Signals That Actually Convert
Insurance is a grudge purchase marketed like a gadget. The brands that win are the ones that answer questions, not the ones that run more discount campaigns.
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