Find out what your content
is actually earning.
Most content programmes fail quietly. Everything gets published on schedule, the dashboard shows impressions climbing, and no one notices for a year that the clicks never came. This is the analysis that catches it — fixed price, one week.
This site was the failing programme.
In the 85 days to 3 September 2026, santoshpaudel.me earned 22 clicks from 4,553 impressions across roughly 390 indexed pages. Impressions had tripled that quarter. Clicks had not moved. Almost a third of the impressions came from Russia and converted at zero, while the United States sat at average position 38.8 with no clicks at all.
22
clicks in 85 days, from 4,553 impressions
0.48%
clickthrough rate — roughly market rate for page 4
111 / 182
ranking pages earning 5 impressions or fewer
164 / 453
pages shipping no social share image at all
The audit found the cause: about 150 of 279 posts averaged 380 words with no table, no code, no internal link and no image, and Google grades quality at the domain level. It also found a 404 that had been orphaning 20 pages, and 32 broken internal links. The published count went from 267 to 103, a 61% cut. Whether that worked is still being measured, and I will publish that too.
What you get
- ✓A Search Console snapshot that survives the export expiring — every query, page and market, with the pattern called out
- ✓A per-page scoring model: word count, original data, impressions, position, and fit with your positioning
- ✓A keep / merge / remove decision for every page, with the reasoning attached to each
- ✓Merge direction checked — folding a long page into a short one and keeping the short URL is a deletion wearing a redirect
- ✓A broken internal link report run against your database, not your cached site
- ✓A conversion-path audit: which pages can be reached, what they ask for, and where the ask is missing
- ✓An ordered fix list, cheapest-first, with the expected effect and the measurement that would confirm it
One week, three stages
Measure
- —Search Console and Analytics export, by query, page, country and device
- —Full crawl: what is indexed, what is orphaned, what redirects
- —Internal link graph built from your actual content, not the sitemap
Output: The numbers, before any interpretation
Diagnose
- —Score every page against the model and cluster the results
- —Separate 'never indexed' from 'indexed and judged not worth ranking' — different problems
- —Identify which queries are already lost to AI answers versus still winnable
Output: The decision record, page by page
Sequence
- —Order the fixes by effort against expected effect
- —Flag anything that must happen before something else (rebuild before redirect)
- —Define what to measure, and what will lag
Output: The fix list, and a walkthrough call
Recent client work
Eight short-form videos over five days, no ad spend, no existing audience. The account had nothing on it before the run — every viewer was cold.
41,423
views in 5 days
18,732
accounts reached
$0
media spend
79.2%
US, all non-followers
What it did not produce: six comments, three links sent, and no revenue I can attribute. This is a distribution result, not a pipeline result, and four of the eight videos never cleared 500 views. The full numbers — including the ones that undercut the headline — are in the write-up.
Read the full breakdown →Fixed price
$400
Sites up to 150 pages
Everything in the deliverables list, for one site, with a walkthrough call.
$800
Sites up to 600 pages
Adds a competitor comparison set and a programmatic-page review, for sites running templated content at scale.
No hourly billing. If your site is larger than 600 pages, or the problem turns out not to be content, I will tell you before taking the work rather than after.
Questions
What does a content audit actually cost?
Fixed price. $400 for a site up to 150 pages, $800 up to 600 pages including a competitor comparison set. No hourly billing and no scope creep — if the site is bigger than that, I will say so before taking the work.
How long does a content audit take?
One week from receiving Search Console and Analytics access. The measurement is fast; the diagnosis is what takes the time.
What do I actually get at the end?
A decision record with a keep, merge or remove call on every page and the reasoning attached, a broken-link report, a conversion-path audit, and an ordered fix list. Plus a call to walk through it. You can execute it yourself — nothing in it depends on hiring me afterwards.
Will you tell me to delete most of my content?
Sometimes, and I will show you the arithmetic rather than asserting it. On my own site the answer was to cut 267 published posts down to 103. On yours it might be that the content is fine and the problem is that nothing links to it. The audit is what tells you which.
Do I need to be technical to act on it?
No. The fix list is ordered and specific, and the SQL or config changes are written out where they apply. If you would rather I ran the fixes, that is separate work and I will quote it after the audit, not before.
The method, written up
389 Pages, 22 Clicks: A Teardown of My Own Site
Search Console gave my site 22 clicks from 4,553 impressions in 85 days. Here is the full teardown: the bad numbers, the cut from 267 posts to 103, and the outcome I cannot claim yet.
Read →The Content Pruning Score That Cut 267 Posts to 103
The exact five-input formula and thresholds I used to cut 267 published posts to 103, plus the merge-direction mistake that nearly destroyed 18,120 words.
Read →SEO Measurement: 5 Metrics, Read Off My Own GSC Data
My site earned 22 clicks from 4,553 impressions in 85 days. Here are the five Search Console readings that explain why, and the Python that pulls them out of a CSV export.
Read →Book the audit
Pick a time. Bring your Search Console access and I will tell you on the call whether an audit is even the right thing to buy — sometimes the answer is obvious enough that you do not need one.
Loading calendar…