Case Study · TheWestNepal.live
TheWestNepal.live — News Platform with Programmatic CMS
3
Team Size
0.8s
Page Load Time
3+ hrs/day
Admin Time Saved
50
Articles Published
!The Challenge
A news outlet for western Nepal was publishing manually to WordPress, spending 4+ hours/day on formatting and distribution. No SEO architecture, poor mobile experience, no admin CMS for the editorial team.
⚙The Strategy
Full Next.js platform with Supabase CMS. Category-based programmatic routes for every news section. Mobile-responsive with fast ISR-cached pages. Admin panel for the editorial team to publish without code. Newsletter integration for reader retention.
✓The Results
Published 50+ article pages on launch. Admin publishing time cut from 4 hours to 45 minutes per day. Page load time under 1 second on mobile. Team of 3 now managing the full platform without any developer dependency.
The Challenge
TheWestNepal.live covers news from the Karnali and Sudurpashchim provinces — an underserved region with no dedicated digital news outlet. The team were skilled journalists but technical non-starters. WordPress was slowing them down: complex templates, plugin conflicts, and no structured content pipeline.
The goal: a modern, fast news platform the editorial team could own completely.
The Solution
Content Architecture
Supabase as the content store with articles table, category taxonomy, author profiles, and tags. Dynamic routes at /news/[category]/[slug] with generateStaticParams for full SSG of all known paths.
Editorial Admin Panel
Custom admin CMS with Supabase auth. Three roles: admin, editor, contributor. Rich text editor with image upload to Supabase Storage. Draft → review → publish workflow. Schedule publishing via published_at field.
Performance
ISR with 5-minute revalidation. Images served via Next.js Image component with automatic WebP conversion. Core Web Vitals: LCP < 1.2s, CLS: 0.
SEO
Programmatic metadata per article. Category hub pages with article grids. Sitemap.xml regenerated on every build. Schema markup (NewsArticle, BreadcrumbList) on every page.
The Results
The platform launched with 50 articles imported from WordPress. The editorial team picked up the admin panel within a day. Publishing speed went from 4 hours (WordPress formatting + plugin fights) to 45 minutes end-to-end.
Traffic is growing from organic search — the category pages are indexing and beginning to rank for regional news terms in Nepali and English.
Stack
Next.js 15, Supabase (PostgreSQL + Storage), Vercel, TypeScript
External Resources
Research & Benchmarks Behind These Results
Content Marketing Institute
Annual content marketing ROI benchmarks and channel performance data
LinkedIn B2B Marketing
B2B audience data, content performance research, and buyer journey insights
HubSpot State of Marketing
Annual benchmark survey of 1,400+ marketers on channel ROI and AI adoption
Demand Gen Report
B2B buyer behavior and content-to-pipeline attribution research
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